Fabric, Twitter’s developer suite, is adding a new tool in Branch. Branch is a marketing analytics tool, which uses some deep linking capabilities to analyze things like retention regardless of which marketing channels you utilize. More to the point, it lets you compare and contrast which campaigns are most successful. A video campaign with one marketing firm may not bring in the same energy as your in-app ad campaign elsewhere. You could build your own spreadsheets and compare the two yourself, but that’s tedious. Branch also shows you how users are sharing your apps. Fabric is helpful for identifying data…
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